M
Measure
Measure outcomes and gaps against the goals, milestones and conditions defined in PERGER.
Measure · Analyze · Realize · Control
MARC — measure, understand, adapt and secure implementation.
MARC is an adaptive loop, not an automatic sequence. Measure is the entry point of each cycle. When results are on track, work continues until the next measurement.
MARC
MMeasure
AAnalyze
RRealize
CControl
Adaptive loop
No significant deviation? Let the loop run.
If Measure confirms that results are on track, Analyze, Realize and Control are not triggered. Execution continues until the next measurement cycle. A–R–C are activated only when a significant deviation or need for adaptation is identified.
Control verifies application. Measure verifies effect.
MARC
Measure → Analyze → Realize → Control → Measure
A
Analyze
When a significant deviation appears, understand its causes, risks and implications.
R
Realize
When analysis justifies action, decide and implement the required adaptations.
C
Control
Verify that agreed actions are actually applied, owned and stabilised.
MARC in practice
Practical example — improving conversion rate
Control verifies application. Measure verifies effect.
The offer conversion rate is 10% below target.
Many offers are not followed up through a structured process.
A follow-up process is introduced, responsibilities are assigned and teams begin applying it.
Verify that follow-ups are completed on time and according to the new process.
Measure conversion again to determine whether the action produced the expected effect.
ADWaltiS Management Architecture
One architecture, three complementary roles
OPEP starts and paces the expedition. PERGER provides its map, destination and readiness checklist. MARC steers progress, improves execution and updates PERGER when reality changes.